THE TV ADVERTISING CAMPAIGN ON E-GOVERNMENT CONTINUES

The E-Government Center started the second phase of the TV advertising campaign on e-Government. This is related to products recently launched by EGC: e-Record and Mobile Signature.
According to the "Strategic program for technological modernization of government", by 2020 all public services will be provided to citizens not only in the traditional way, but also via the Internet, mobile phones and interactive kiosks, which is why people need to know how to access e-Services.
The new phase of the campaign aims to promote electronic services and platforms launched by CGE. The first phase of the TV advertising campaign on e-Government was launched on February 1st 2012. The campaign’s objective was to promote the concept of e-Government.
CGE partners of the advertising campaign on e-Government are TV stations with national, regional and local coverage. The TV stations agreed to broadcast for free CGE’s products in accordance with the stipulations of the social law on advertising no. 1227 from June 27th 1997.


